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Emma Louise Blackery (born 11 November 1991) is an English singer-songwriter, YouTuber, Twitch Online streamer, and author. Active since 2012, Blackery has garnered over a million subscribers on her YouTube channel and released two studio albums and six Extended play. She has toured with Busted, and headlined tours for her debut studio album Villains, released on her RWG Records label in 2018.
In 2025, Blackery's main YouTube channel had 1.23 million subscribers.. She performed and was a panelist at YouTube events (including Summer in the City and VidCon),Summer in the City (8 August 2014). . and has contributed twice to the YouTube Rewind video series. Blackery's book, Feel Good 101: The Outsiders' Guide to a Happier Life, is based on her 2013 Feel Good 101 video series.
As of 2025, amid a change of interest, and fears YouTube had become saturated, she focusses her efforts on her music and growing her Twitch channel, where twice weekly she streams 'Just Chatting', music, and gaming streams.
Jason Perry produced Blackery's fourth EP, Sucks to Be You, which was released in 2016. Its title track peaked at number 85 on the Scottish Singles Chart. On 4 April 2016, Blackery announced that she would join pop punk band Busted on their Pigs Can Fly tour. "Sucks to Be You" was the runner-up for the first Summer in the City Song of the Year award. After touring with Busted, Blackery toured on her own and performed her music at other YouTube events.
She released her fifth EP, Magnetised, on 26 May 2017. It spent one week on the UK Albums Chart at number 63, and peaked at number five on the UK Independent Albums Chart and number two on the Official Independent Album Breakers Chart. On 6 August, Blackery received a Summer in the City Song of the Year award for "Nothing Without You". The cover art for Magnetised was featured at the Apple Keynote event for the iPhone X in September 2017.
Blackery shared that during the album's creation, she learned more about production and the artistic direction she wanted to go in. She explained, "It was really during the album writing process that she learned how to create music outside of basic chords on a guitar - she ended up producing a large amount of the finished product that her fans heard and only learned after it was released that sometimes you sadly have to fight for credit on your own work." In retrospect, she also admits she would revisit the choruses on "Fake Friends" and "Take Me Out," saying she wouldn't make them as "simplistic" if she made the songs more recently.
Villains was released on 31 August 2018. The album contains songs written in collaboration with Toby Scott, Maxwell Cooke, and Peter Hutchings. BroadwayWorld noted that "Petty" "flirts with tropical house", and the Express & Star cited elements of power pop. Lisa Hafey, praising "Third Eyes "upbeat disco sound" and "nice ABBA-y vibe", called Villains "a bit of a feminist album". In June Blackery performed "Third Eye" live at the 9th VidCon Night of Awesome. Blackery then partnered with HMV for a UK tour. Villains spent one week on the UK Albums Chart at number 24 and number 18 on the Billboard Heatseekers Albums chart. Thomas Smith noted in an NME blog how Apple events helped Sofi Tukker, Emma Blackery, and Odesza in their careers.
The European Villains Tour, planned for March 2018, was postponed until October. London based singer-songwriter Lilly Ahlberg was the tour's special guest. The three-week tour began at Oslo's Parkteatret on 4 October, followed by performances in Stockholm, Copenhagen, Sugarfactory (Amsterdam), Hamburg, Berlin, Vienna, Munich, Cologne, Frankfurt, Academy 2 (Manchester), O2 Institute2 (Birmingham), The Garage (Glasgow), and Tramshed (Cardiff) before ending at KOKO in London on 25 October. A Never Enough Notes reviewer at KOKO saw "angst, passion, and energy in every word" and wrote that Blackery has "a knack for live shows; full of attitude, high energy and a phenomenal vocal performance".
Blackery released "Cute Without You", coproduced with Toby Scott, in April 2019, adapted from a demo she produced herself as part of a collaboration with Rimmel London the year prior. In July 2019, she performed at the Evoke festival in Brentwood and for BBC Radio 5 Live, where Nihal Arthanayake interviewed her for his Headliners series.name="Rich">Emma Blackery (25 March 2016). . In December 2019 she performed an unreleased song titled "Plot Holes" at SitC Winter Edition at the NEC.
On 22 November 2020, Blackery announced during a YouTube video that her second studio album was in production, due to be released in 2021. On 9 June 2021, Blackery revealed her second album's title, Girl in a Box, through a series of tweets, where she posted the album's cover art, alongside the release date of 27 August 2021. These tweets include the full tracklist, revealing a total of ten songs, which includes the previously released singles "Crying", "Brutus" and "My Terms", as well as the announcement of a UK tour to promote the album, which was scheduled for February 2022. She released two singles after the album called "What Have You Done for Me Lately?" and "Cry to Your Mother" leading into the tour. She had to reschedule for June 2022 for COVID-19 reasons.
In January 2023, she announced she was working on a new EP to be released later in the year. "Everybody Lies" came out in July 2023 as the lead single, while "Apologise" and "Parasite" came out prior the Cannot Help Myself EP's release in October 2023,.
In December 2023, Blackery announced her Past & Present Tour
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In 2024, Blackery released singles; "Drop Dead Disco" on 19 July, "Fantasy" on 13 September, and "All The Way Down" on 15 November, and in 2025, released "Isn't It Funny" on 7 February and "NEPO BABY"
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Some of her most-viewed videos are "If Tampon Commercials Were Honest", "The Sims in Real Life",Emma Blackery (22 July 2015). . and "If Websites Started Dating". Blackery's "My thoughts on Google+" video went Viral video in 2013, after Tubefilter featured it as the best reaction to a new YouTube comment system. Blackery sang it again in November 2018 to celebrate the end of Google+.Emma Blackery (4 November 2018). . In December 2016, TenEighty included her "YouTube Heros (Parody)" as one of their "Five of the Best: Parody Videos".
In February 2023, she announced her engagement to her partner Davey Bennett, guitarist of Pop Will Eat Itself.
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